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"Creatively, The Doux has always drawn inspiration from the music community, and this new partnership continues that tradition,” says the brand.
February 23, 2025
By: Lianna Albrizio
Atlanta-based textured hair care brand The Doux has partnered with hip-hop star MC Lyte as the official beauty sponsor of her “1 of 1” Tour.
MC Lyte is making a comeback to the music scene with “1 of 1: Reflections of Lyte Tour,” a tour designed to inspire, uplift and educate listeners. The Doux says it’s honored to support this journey, bridging the worlds of music and beauty.
“Hip-hop is more than music—it’s a movement that has profoundly shaped my life,” said The Doux Co-founder and Creative Director, Maya Smith. “MC Lyte isn’t just an icon—she’s a trailblazer who has paved the way for so many. We at The Doux are superfans and honored to be part of her tour.”
Co-founder and Chief Operating Officer Brian Smith adds, “Creatively, The Doux has always drawn inspiration from the music community, and this new partnership continues that tradition. We’re excited to support MC Lyte as she brings her powerful artistry to the stage.”
Through this collaboration, The Doux will bring exclusive beauty activations to the “1 of 1” Tour, engaging fans and celebrating the deep connection between music, culture and self-expression.
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